Marketing Manager

About

Accomplished creative skilled at agile marketing strategy, leading dynamic teams to sculpt captivating campaigns yielding tangible outcomes.

With over 10 years of design and marketing experience, I've led teams from four to six strong, managing 11 retained accounts simultaneously and excelling in both B2B and D2C sectors. Collaborating with over 100 brands has equipped me with extensive knowledge and a versatile skill set to drive strategic brand endeavors. I'm a seasoned creative marketing leader skilled at guiding both  design and digital marketing teams towards impactful bottom-line results. Specializing in crafting and executing creative marketing strategies and communication plans, I leverage market trends to drive effective campaigns and optimize visual assets. Additionally, I have a strong track record in budget management and cultivating productive external partnerships to efficiently achieve business objectives. I'm committed to fostering innovation, supporting growth planning, and ensuring adherence to regulatory compliance and risk management standards.

Skills

• Strategic Content Design • Content Strategy & Operations • Design Thinking & Systems Thinking • Content Research & Analysis • End-to-End Project Leadership • Design Systems Development • Customer-Centric Approach • Storytelling & Narrative Development • Qualitative & Quantitative Analysis • Branding • Digital Media Advertising • Test-and-Learn Strategies • Creative Strategy & Design • Team Leadership

Accomplishments

Spurs - Victory Capital Performance Center at The Rock at La Cantera: In 2024, the Victory Capital Performance Center at The Rock at La Cantera partnered with Tribu following a successful pitch. I served as the account lead, overseeing the sales marketing pitch, brand direction for Roca & Martillo, and digital marketing assets for the Spurs Club. This project evolved into retained services, allowing for continued direction and execution of marketing materials.

2023 - SWIVEL, an SWBC Company: In 2023, SWIVEL, a SWBC Company, launched a brand and risk-compliant website in the financial services industry. As the account lead, I managed social media ads, email marketing, PR, banner ads, Google search ads, web copy, gated content, CRM management, quality assurance, and art direction.

2022 - Ballet San Antonio: During 2022, Ballet San Antonio experienced its most successful year ever, generating $600,000 in profit from ticket sales for a single show, "The Nutcracker". I led as the account lead and provided art direction for social media ads, email marketing, PR, banner ads, Google search ads, and website optimizations.

2019 - Devils River Whiskey: In 2019, Devils River Whiskey successfully launched and expanded its brand presence into 48 states. This expansion included various initiatives such as social media marketing, OOH campaigns, package design, investment pitch decks, focus groups, trade materials, Southwest Airlines print ads, photography, and stakeholder communications.

Experience

StorSuite - Client Marketing Manager - San Antonio, TX • July 2024 - Current

Developed and executed SEO, website updates, push notifications, and paid advertising campaigns using tools like GA4 and Tag Manager to optimize performance and drive ROI. Collaborated with developers and tech teams to implement marketing tools, analyze KPIs, and refine strategies through A/B testing and data insights.

Tribu Creative - Lead Design Creative - Leadership Team - San Antonio, TX • 2022 - 2024

As the Creative Director at Tribu Creative, I develop and lead creative teams, art direct projects, manage accounts, and shape marketing strategies. On a daily basis, I contribute by creating impactful marketing materials for key partners and stakeholders while also maintaining Tribu’s portfolio, ensuring ongoing success in sales and growth for the company.

Tribu Creative - Creative Digital Marketing Strategist - Accounts Lead - San Antonio, TX • 2020 - 2022

As a Creative Digital Marketer with a design background, I led teams of 4+, executed visually striking holistic digital marketing strategies, covering areas such as brand storytelling, social ads, website SEO, email marketing, CRM management, and Google Ads. Through daily efforts, I enhanced online visibility among industry competitors, attracted targeted traffic, and played a key role in the overall success and growth of the companies we served.

Tribu Creative - Sr. Designer - Client Facing - San Antonio, TX • 2017 - 2020

As a Senior Designer at Tribu Creative, I focused on creating visually engaging digital and traditional marketing designs to meet clients' goals. Whether focused on brand creation or extension, I collaborated with and led teams, translated creative briefs into impactful visuals, and delivered high-quality branded designs.

Additional Work Experience: 2008 - 2016

• Parker Shade Design - Graphic Designer | Architectural Firm | 1 Year

• SWOOP - Graphic Designer | UNT Advertising Agency |  1 Year

• Little Guys Movers - Crew Leader & Quote Advisor | Relocation Team | 3 Years

• Sonic Drive In - Restaurant Management | Service Industry | Sonic Drive In | 3 Years

Education

University of North Texas: Bachelor's in Business Advertising with a Minor in History, May 2016

Click Minded Certified: Google Analytics, SEO, and Social Media Buying